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The Pitch: How to Analyze Ads (1982) [pdf]
- bediger4000 3y agoI wish I'd had this kind of material in high school, and I wish my kids had, as well. Of course you couldn't possibly teach this material in school. Adult US citizens are expected to be economic humans, impervious to the frivolity of advertising. I boiled it down to "advertising is all lies" when talking to my children, but that's maybe overly simplistic.