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Social contagion: Conflicting ideas
- amirmc 15y ago> " ... the researchers found that the best predictor of whether someone would join Facebook was a subtly different factor: the number of distinct groups that an individual could link up with through the site. Most people have more than one social network: a group of one's old school friends, for instance, is likely to have little contact with one's work colleagues, who in turn won't have much to do with one's extended family. The more such groups were present on Facebook, the greater the probability that an individual would join." This is fascinating given the recent discussions on identity, privacy etc. Specifically, that the ability to interact with different social circles through one site encouraged people to sign up. Original paper is at: http://www.pnas.org/content/early/2012/03/27/1116502109.abstract http://www.pnas.org/content/early/2012/03/27/1116502109.abst...