> The free ride is over. But it was never free. Ads have been on Youtube for years. From a 2011 article entitled "The History of Video Advertising on YouTube":

> The free ride is over. But it was never free. Ads have been on Youtube for years. From a 2011 article entitled "The History of Video Advertising on YouTube": > In January 2009, YouTube started allowing ads in seven different formats. By October of that year, YouTube was counting more than one billion video views per day. * https://www.theatlantic.com/technology/archive/2011/08/infographic-the-history-of-video-advertising-on-youtube/242836/ https://www.theatlantic.com/technology/archive/2011/08/infog... * https://archive.is/A17rT https://archive.is/A17rT Also: > The first targeted advertising on the site came in February 2006 in the form of participatory video ads, which were videos in their own right that offered users the opportunity to view exclusive content by clicking on the ad.[29] The first such ad was for the Fox show Prison Break and solely appeared above videos on Paris Hilton's channel.[29][30] At the time, the channel was operated by Warner Bros. Records and was cited as the first brand channel on the platform.[30] Participatory video ads were designed to link specific promotions to specific channels rather than advertising on the entire platform at once. When the ads were introduced, in August 2006, YouTube CEO Chad Hurley rejected the idea of expanding into areas of advertising seen as less user-friendly at the time, saying, "we think there are better ways for people to engage with brands than forcing them to watch a commercial before seeing content. You could ask anyone on the net if they enjoy that experience and they'd probably say no."[30] However, YouTube began running in-video ads in August 2007, with preroll ads introduced in 2008.[31] * https://en.wikipedia.org/wiki/History_of_YouTube https://en.wikipedia.org/wiki/History_of_YouTube Why are people upset about having to watch ads when they've been part of the terms of service and social contract for 'free' content since basically the beginning?