Fire stick to apple TV is apples to oranges. The real comparisons are with NVidia Shield pro, Fire TV cube etc. and the $ delta isn't that much. It's true tha

Fire stick to apple TV is apples to oranges. The real comparisons are with NVidia Shield pro, Fire TV cube etc. and the $ delta isn't that much. It's true that Apple doesn't have a product like the fire stick, but it's also the sort of market they aren't interested in, so doubt they'll make one. The equivalent I guess is licensing to "smart" TV companies, some can play apple content directly.