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Apple still grades their AppleTV boxes by local storage amounts. For 128GB it’s 150$. IMO that sort of weirdness positions it just a little too far from a chrom
by graypegg 3y ago
Apple still grades their AppleTV boxes by local storage amounts. For 128GB it’s 150$. IMO that sort of weirdness positions it just a little too far from a chromecast/roku/fire stick for the average person wanting to escape their smart TV garbage OS. The 64GB box is still 130$, and people might not even understand why they need any disk space at all. (I don’t use much of my Apple TV’s 64GB) The fire stick at 40$ looks pretty good in that light. Why pay more?
It would just sell better at 99$ IMO, and there’s obvious things to cut to create apple’s usual “price ladder”. I’m not using the games, nor am I using more than 8GB of storage.
- sigilis 3y agoIt is unlikely that Apple would make a worse product in this category to enter a price war that they cannot win. Part of the Apple strategy is to be seen as the best option, and pricing is a part of that. You’re paying to have an experience that is about serving you rather than advertisers. If that’s worth money to you, buy it. Otherwise, you get what you pay for: as crappy a device they can get away with, subsidized by ads.