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Even though we had tremendous success self-publishing Getting Real, we decided that this time we wanted to write a best seller. Is preemptively saying "I'm goi
by iamdave 18y ago
Even though we had tremendous success self-publishing Getting Real, we decided that this time we wanted to write a best seller.
Is preemptively saying "I'm going to write a best seller" ambitious, or arrogant?
I think it's far more viable to say "We want to appeal to a larger audience and make a deeper impact" than saying "we want a book that's going to fly off the shelves", given the perception many people already have about a company that runs around touting their own experiences as the golden standard for how web startups 'should' be run.
It'll probably be a good book, but I feel as if this will be recycled information haphazardly put together and marketed excessively.
In any case: Good luck breaching the wall of physical publications of business advice.
- GHFigs 18y agoRead the sentence again. It is a justification of their choice as being a practical one, not a statement about the quality of the book. They're saying that while "Getting Real" is the 4th best seller on Lulu, that's kinda like the old joke about "What's better than winning a gold medal at the Special Olympics?" To even have a hope of reaching "real" best seller status requires the resources of a traditional publisher, so that's what they did. Whether they actually achieve that status is another question, one which they make no claims about. That's why the next sentence reads "We want to sell hundreds of thousands or millions of copies." not "We will sell hundreds of thousands or millions of copies."