I guess the point may be that after 30-40 years of this, the low hanging fruit of commodification may be gone. Further, the more we commodify, the higher order

I guess the point may be that after 30-40 years of this, the low hanging fruit of commodification may be gone. Further, the more we commodify, the higher order our problems become and the specialist engineers you hire move further and further up the stack. Also, not sure if it's always been the case.. but the latest vintage of SaaSified startups have a high % of products that don't actually do any of the things you want them to do yet. They want you to pay them for their service, so they can capture your use cases for implementation and then commodify them for other customers. So you end up with long lead times and IP leakage. Neat! I think the example of templating SQL is always this misunderstood target for management. I dunno, the language in particular has survived an incredible length of time in our industry... it actually does a pretty good job. 99% of wrappers/DSLs/etc put on top of it make it far worse and still require you to dip into SQL for anything remotely non-vanilla. Further, instead of hiring SQL experts (there's many) you need to train up SaaSified DSL SQL wrapper X experts (none exist).