It can be much worse. The NHL used to play the same ad, many many times throughout a game, often multiple times in a row. They would also play that same ad for

It can be much worse. The NHL used to play the same ad, many many times throughout a game, often multiple times in a row. They would also play that same ad for the entire season. We used to watch with remote in hand at all times, ready to mute at any moment. I honestly considered it inhumane. Thankfully ESPN handles games now and they are much more "normal" on how they do ads.