There's a bunch of hypothetical takes on this, but currently youtube already has ads that won't get away without interaction. In particular, ads can get stacke

There's a bunch of hypothetical takes on this, but currently youtube already has ads that won't get away without interaction. In particular, ads can get stacked if the user doesn't skip, and they get two or three ads where they would only have gotten one if they skipped the first. Then some of the ads will stop at the last frame (I think I saw that on mobile game ads that have a store button ? didn't pay attention so might be mistaken though) until the skip button is pressed. I think the only question for Google is how much advertiser will pay to annoy their users and when will a user just give up and do something else (I'm with you on the moment of quiet: having ads show up is a good sign to close youtube and go do something else)