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I think advertising still works even on people who don’t like it and prefer that if not.
by SnorkelTan 3y ago
I think advertising still works even on people who don’t like it and prefer that if not.
- kristopolous 3y agoI know there's lots of empirical studies and literature on this I believe the rationale is even if say 90% of the viewers who wouldn't buy the product anyway are now less likely to buy the product, That's considered a zero. However if you're positively influencing the purchasing decisions on that remaining 10%, then it might be money well spent. Thus the advertising may not affect specifically you but because this is a broadcast style exposure, that doesn't matter
- adrr 3y agoEveryone buys stuff from phones to food.
- voitvoder 3y agoI think the logic is flawed in thinking this way too. Most products have an overwhelming amount of choice. If you are not in the market for that category of product then the advertisement is not aimed at you. Even if you were annoyed by the the advertisement at that particular moment in time, if you are ever in the market for that category of product then the product will have brand recognition over its competitors and that is what is so huge and valuable. IMO it is quite like the classic example of the heuristic that there is no such thing as bad press.
- kristopolous 3y agoNah, that's long term planning and capital doesn't do that. The incentives are at short term maximization at all costs, including long term stability
- lacrimacida 3y agoI never bought an advertised product in my life. If any of the brands I buy starts advertising Im going to look for something else. I look for things, it’s not the other way around.
- afterburner 3y agoYou've never had any major brand of pop, ever?
- lacrimacida 3y agoOk, I admit I was once a gullible teenager but luckily I didnt have any money then.
- dackerlunghack 3y ago[dead]
- pests 3y agoProbably tons of things you are missing out on. Some of the most life-changing products I own were shown to me in an ad. Might not have bought that exact item, but the knowledge of that type of product even existing?! Mindblowing.
- redox99 3y agoThat sounds almost impossible? Unless you're Amish or something like that.
- theshackleford 3y agoThis is one of the most obviously nonsense statements I’ve ever seen made.
- grishka 3y agoYes but barely. I consider myself a person on whom advertising doesn't work. But then I would prefer international brands in an unfamiliar city simply because I'm getting exactly the experience or the product I already know. But IMO that's not because they advertise out of literally everything, it's because they're international, the consistency is one of the primary benefits of that. (although US McDonald's did disappoint me)
- sanswork 3y agoPeople just like to tell themselves it doesn't work on them because it makes them sound more intelligent. I've yet to actually meet a single person in my life that advertising didn't work on. You just have to talk them through how they decided on the things they own and before long they start to realise the truth.
- reportgunner 3y agoYeah its kinda the same like torture.
- RoyalHenOil 3y agoIf advertising gives people a negative association with a particular brand, I highly doubt it would increase the odds of those people making a purchase. Otherwise, Firestone should have seen an increase in tire sales after all the free advertising they got on the news. Instead, though, Firestone tire sales fell off a cliff. I recently threw away a coupon for a product specifically because I saw a few too many extremely annoying online ads for this product, and now I can't stand the brand. They poisoned my image of them.