IE being very advertising friendly and user hostile was the original reason for Firefox to emerge and Chrome to be created. Both blocked popups and provided mor

IE being very advertising friendly and user hostile was the original reason for Firefox to emerge and Chrome to be created. Both blocked popups and provided more user control. Both had extensions. And ad blocking quickly became a popular application of extensions. I've not used a browser without an ad blocker for probably close to seventeen years or so. Why would I opt in to ads? IE did not survive the competition. And Google did well with chrome. But technically it's weird that they continue to convince people that use operating systems that come with a different browser to install Chrome. Firefox has the same challenge. It seems that Google has gotten a bit too used to that being a thing that users are eager to do. The more ads that slip through the defenses, the more market share they'll loose to other browsers. This is a classic throwing the baby out with the bathwater. Their ad revenue (i.e. most of their revenue) is largely dependent on Chrome being something users want to use. More ads means less users. And as MS has demonstrated with IE, having a leading position is no guarantee whatsoever of keeping that. Even their position as the dominant fork of Chromium is not guaranteed. If people get annoyed enough, they might just fork and cut loose. Happened before when Google forked Apple's webkit. Which in turn was a fork of khtml. Not saying that's likely to happen soon but it's always an option. Anyway, I'm happy using Firefox. No ads for me. Also not on Youtube.