Many others have done the same thing (I mean, something like airtable is now 'everything' as well, as are many others). It's hard to do positioning though like

Many others have done the same thing (I mean, something like airtable is now 'everything' as well, as are many others). It's hard to do positioning though like this I must admit; for new users it's almost impossible to say what exactly it is. The 'what can I do with it?' -> 'everything' type of thing.