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I cannot understand how people could possibly spend $1800 on a mattress topper which adds no value to them and actually steals their data to enrich other people
by jongjong 3y ago
I cannot understand how people could possibly spend $1800 on a mattress topper which adds no value to them and actually steals their data to enrich other people...
Yet at the same time it's such a struggle for legitimate companies to sell useful products to people these days. It often feels like people who have money only buy stuff which harms them and avoid anything that might actually improve their lives. What is going on? Are most people NPCs? It is extremely obvious that something is not right.
- djbusby 3y agoYou're assuming that humans act rationally. Advertising (and other messaging) can and does convince buyers there is some utility.
- swatcoder 3y agoBusy people with money they want to spend use price as a proxy for value and quality. When they need something specific, they look among the more highly priced versions of an item or service for the one that suits them. When they just want to go shopping, they look at the more highly priced priced goods. To them, an mattress topper that costs $1800 is a mattress topper that's worth $1800. "That must be an incredible mattress topper! Get me one!" If you want to sell to the people that buy things like this, you need to signal to them with your price. The high-end is a whole different market and mentality than most companies organize their business model around.