"If iPhones did just 10% of the revenue of movie tickets sold in the U.S. via this method, it would be $1.2B of the $10.17B spent in 2011 on tickets. ... That's

"If iPhones did just 10% of the revenue of movie tickets sold in the U.S. via this method, it would be $1.2B of the $10.17B spent in 2011 on tickets. ... That's a billion in pure profit." So all movie theaters need to switch over to online ticketing, every ticket needs to be sold on an iPhone, and the credit card costs have to be neglible... but once that is done, a billion of pure profit! Fandango isn't even charging 10% and they're the online ticketing company... think they are really going to give Apple another 10%?