Hypothesis: With Monday.com or other startups, while there is risk that the company will shut down and the tool that you are depending upon will go away, the ty

Hypothesis: With Monday.com or other startups, while there is risk that the company will shut down and the tool that you are depending upon will go away, the typical assumption is that they are doing their best to stay in business and deliver and improve that tool. It's all they have. So your incentives are credibly aligned. Whereas with Google, unless the product you're talking about is "Ads" (or Search or Android or YouTube), it's very easy to imagine them waking up one day and saying, "oops, our bad, what were we thinking, let's kill this thing" and going on their merry way without noticing an impact to their bottom line.