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8-9% is actually a pretty impressive conversion rate considering close to 100% of people use YouTube. They have like 97.6% market share.

• hot_gril 3y ago
  No data for this, but I feel like 9% is less than they expected after 5 years of the "frustrate and seduce" strategy, which is why they're even going after ad-blockers now. If anything, they look frustrated. But they probably had to do this.
  • emodendroket 3y ago
    Why would they want people using an ad blocker to even use the site that much though. They’re denying them revenue while costing them. I mean it’s great as a user but as a service there’s not really much upside.
    • hot_gril 3y ago
      YouTube didn't seem to mind so much before. Maybe they wanted to keep those users' attention on YouTube instead of elsewhere. Now they're a lot more focused on the profits, which is fine.