Existing advertising solutions are, but it's a business that most good developers/designers/product people don't want to touch, so it continues to be shitty. I'

Existing advertising solutions are, but it's a business that most good developers/designers/product people don't want to touch, so it continues to be shitty. I've been following Adzerk for a little while and wish my workplace could try them out, but I don't get to make those decisions. Still, I've long thought writing a non-shitty ad server is sort-of noble and interesting, so I'm hoping they continue to be successful. Advertising is a mess and most of it is terrible and the problematic mindsets that have made it that way are pervasive... but what I see there is a ton of hard problems and it will be smart, entrepreneurial people that attack those problems. Also: money