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Google has been trying very hard to diversify, mostly through Cloud. How well they are succeeding at that is up to interpretation but they are chipping away at
by Andrex 3y ago
Google has been trying very hard to diversify, mostly through Cloud.
How well they are succeeding at that is up to interpretation but they are chipping away at Ads' percentage of revenue. It used to be higher than 85% but as of 2022 it's down to only being 58% of operating revenue[0].
0. https://www.cnbc.com/amp/2021/05/18/how-does-google-make-money-advertising-business-breakdown-.html https://www.cnbc.com/amp/2021/05/18/how-does-google-make-mon...
- rileyphone 3y agoThat's an article from 2021 that says ads were 80% of revenue
- immibis 3y agoWhen companies figure out that cloud is a waste of money, this might not work.
- hot_gril 3y agoWhich mid to large companies have made this decision so far? I know there's Facebook, but their use case is exceptional.