> CEOs are professional communicators who have reached the highest level of the craft But Sam the CEO has totally failed to manage the narrative throughout thi

> CEOs are professional communicators who have reached the highest level of the craft But Sam the CEO has totally failed to manage the narrative throughout this episode. [A CEO needs to communicate better] Surely he could have stated it was a disagreement in direction? Instead he left it open to rumours: rumours which mostly assumed the board had good reason to sack him (everyone presumed the board couldn't be that stupid plus he didn't defend himself). : Many of those rumours were extremely damaging to Sam. Even if he couldn't say a thing, he could have got other third parties to endorse him. Nadella and Eric came out looking pretty good.