Great insight, Ian joined a year before I did and left 13 years after I left :-). This stuck out for me though ... Then Google had layoffs. The layoffs were an

Great insight, Ian joined a year before I did and left 13 years after I left :-). This stuck out for me though ... Then Google had layoffs. The layoffs were an unforced error driven by a short-sighted drive to ensure the stock price would keep growing quarter-to-quarter, instead of following Google's erstwhile strategy of prioritising long-term success even if that led to short-term losses (the very essence of "don't be evil"). The effects of layoffs are insidious. I think calling it an unforced error is generous. When I left in 2010 I pointed out to Google that their falling CPC rates meant that the profit margin on search advertising was eroding faster than they were developing new income and faster than they were reducing costs[1] and as a result they were going to find themselves compromising their principles to appease wall street. Before they laid off people they compromised every other principle they had, they added advertising to places they earlier boasted about not advertising, they started selling more and more demographic information about their users to sketchier people. All so they could show that revenue number going up and to the right. I predicted they would lay off people a lot sooner than they eventually did but I blame my misprediction on my misunderstanding of just how much money they could develop when they stopped worrying about whether or not it was good for their users. I completely concur though with how a layoff really changes people. I was at Intel when they did their first layoff in 1984 and suddenly everyone's attitude changed to "how do I stay off the layoff list?" That doesn't foster a creative, risk taking culture. Someday the story of Google will make a good read, kind of like 'Bad Blood' but where the enemy isn't a sociopathic leader but a bunch of regular people who got addicted to being massively wealthy and threw out all of their principles when that wealth was threatened. Altruism of the rich is a function of their excess wealth. [1] The primary reason I left was because the project I delivered which saved them $10M/yr year-after-year was considered "not significant" (read unpromotable).