I'm sure there are plenty of other examples, but in my personal experience this was Autodesk's strategy with AutoCAD. Get market saturation by being extremely l

I'm sure there are plenty of other examples, but in my personal experience this was Autodesk's strategy with AutoCAD. Get market saturation by being extremely light on piracy. Then, once you're the only one standing lower the boom. I remember, it was almost like flipping a switch on a single DAY in the mid-00's when they went from totally lax on unpaid users to suing the bejeezus out of anyone who they had good enough documentation on. One smart thing they did was they'd check the online job listings and if a firm advertised for needing AutoCAD experience they'd check their licenses. I knew firms who got calls from Autodesk legal the DAY AFTER posting an opening.