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That's probably less than 1% of YouTube revenue (number came out of my hat)
by js4ever 3y ago
That's probably less than 1% of YouTube revenue (number came out of my hat)
- JohnFen 3y agoIn 2022, premium subscribers accounted for a bit less than 9% of YouTube's audience (and 67% of premium subscribers were in the US), according to this: https://www.mediagistic.com/blog/how-many-youtube-users-will-be-premium-subscribers https://www.mediagistic.com/blog/how-many-youtube-users-will...
- jonathankoren 3y agoTo use a googlism: I’m surprised Google can count that low.
- kmlevitt 3y ago8-9% is actually a pretty impressive conversion rate considering close to 100% of people use YouTube. They have like 97.6% market share.
- hot_gril 3y agoNo data for this, but I feel like 9% is less than they expected after 5 years of the "frustrate and seduce" strategy, which is why they're even going after ad-blockers now. If anything, they look frustrated. But they probably had to do this.
- emodendroket 3y agoWhy would they want people using an ad blocker to even use the site that much though. They’re denying them revenue while costing them. I mean it’s great as a user but as a service there’s not really much upside.
- hot_gril 3y agoYouTube didn't seem to mind so much before. Maybe they wanted to keep those users' attention on YouTube instead of elsewhere. Now they're a lot more focused on the profits, which is fine.