The factory farming debate is finally entering the mainstream mindset. It's a pandoras box of ugly truths that no one will be comfortable seeing inside. I spe

The factory farming debate is finally entering the mainstream mindset. It's a pandoras box of ugly truths that no one will be comfortable seeing inside. I spent two years looking to find ways to innovate away from factory farming, and every solution seems to revolve around major market forces and changing consumer habits. Disruption in this market looks to be, bottom up, coming from cottage/micro producers, and thus, slow. If someone can efficiently disrupt distribution away from grocery chains you'll see a major change in food consumption, in the success of more small, high quality producers. Look at high end wine as an indicator. As a restaurateur/chef for many years this is a passion, but I can't see it getting fixed anytime soon, even with the gastro-activism we're starting to see now. Any of you smart app builders looking to disrupt something mind crushingly difficult, look at food.