Commented below, but applies this too, at console launch gamers get a Great piece of kit subsidized by the manufacturer's bet that they can make the money back

Commented below, but applies this too, at console launch gamers get a Great piece of kit subsidized by the manufacturer's bet that they can make the money back on games. Equivalent spec pcs cost way more. For years this model has worked great in physical media sales, I don't have a problem with it in online media. If we want companies like Sony to produce consoles they need a way to make them profitable. It's an extremely risky investment with no guarantee of success. Lastly if 30 percent is "unfair" developers would not use the platform. But they do. Same for consumers. If all parties in this didn't derive value they wouldn't trade with each other.