Interesting viewpoint, lie is a lie and amoral is amoral. We can wrap it in nice package or act like 'it had to be done because others are doing it', and it may

Interesting viewpoint, lie is a lie and amoral is amoral. We can wrap it in nice package or act like 'it had to be done because others are doing it', and it may be a correct statement. But its still a plain in-your-face lie. If that telco would know truth they would most probably cut them out, not due to their size but due to their lies. This is not how trust is built, this is how you lose it very quickly and for good. Maybe we need to accept that this is expected from all startup owners/ceos. Fine with me too, but its still amoral. We define our own legacy, if we ever care (and these mega egos do care a lot).