True, but it would have been nice/reassuring if Google had presented it as that and notified Analytics users of the change and the privacy rationale for it. As

True, but it would have been nice/reassuring if Google had presented it as that and notified Analytics users of the change and the privacy rationale for it. As it is, it's just confusing and I had to search around to find out what's going on. Also, note that Google is blatantly still serving you ads on the basis of what you're searching for, just no longer sharing that with Analytics users. So the privacy win is minimal.