Analytics flattens user engagement to more narrowly defined single dimensional metrics. And, critically, it ignores the bidirectional nature of a creator's rela

Analytics flattens user engagement to more narrowly defined single dimensional metrics. And, critically, it ignores the bidirectional nature of a creator's relationship with their audience. It's like when politicians cite opinion polls to justify their platform but ignore the fact that they often play a huge roll in the formation of those opinions in the first place. IMO, having a platform means not only that you respond to and are shaped by your audience but also that you play an active role in cultivating it