> kill that business model That's not really their business model. Sony has never sold a console that, over the life of the product, has lost money on hardware

> kill that business model That's not really their business model. Sony has never sold a console that, over the life of the product, has lost money on hardware. Microsoft may have with the XBox and their red ring problem, but that's not really relevant to this discussion. Who benefits? Consumers mostly. Sony likes that model because it is more profitable for them. It also raises a barrier to competitors. If everybody else sells hardware at a loss, it makes it more difficult to launch a new console.