The answer is some combination of two phenomena: 1. The Innovator's Dilemma (https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://en.wikipedia.org/w

The answer is some combination of two phenomena: 1. The Innovator's Dilemma (https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma) This is the premise that a mature incumbent will usually fail to respond fast enough to disruptive innovations by an upstart because their organization is optimized to continue providing existing customers sustaining improvements to the products they are already paying for. 2. The Coordination Headwind (https://komoroske.com/slime-mold/ https://komoroske.com/slime-mold/) This is the premise that cross-functional coordination difficulty grows superlinearly as the organization scales. The relative influence of these phenomena is a matter of debate. And, there may be other factors at play. But, the mix of needing to respond (against organizational incentives) to a disruptive innovation while also trying to align long-established factions, product teams and PAs - many with a motivation to have an outsized influence over the new effort - within the organization presents a Herculean challenge.