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> Would the ads be contaminated by being in close promitity to unrelated to them ads? Ads on Twitter are almost indistinguishable from tweets that they require
by throwaway290 3y ago
> Would the ads be contaminated by being in close promitity to unrelated to them ads?
Ads on Twitter are almost indistinguishable from tweets that they require a triple take to notice that they are ads, so yes very much so?
Even IRL ad and billboard placement decides how much demand you get and how much you can charge for ads. But here the ad is not even visibly separate from context. The ad literally becomes product placement. Imagine you were reading Mein Kampf and there was an ad for IBM disguised for part of the book.
For Musk's new Twitter to be successful would require this radical content to be so mainstream and accepted that advertisers are genuinely not worried about such a scenario because if you're an ad company like Twitter/Google/Meta/etc then ad placement is your biz.
Twitter's previous way of appealing to big advertisers was delicate public image and bland content moderation policy but Musk apparently thinks he is Trump level business genius that would free Twitter from burning money by political posturing.
- coldtea 3y ago>Ads on Twitter are almost indistinguishable from tweets that they require a triple take to notice that they are ads, so yes very much so? Really? Does the text or ideology leap out from the tweet's DIV and goes into the products or personel of the company's in nearby ads? Does Apple also become Republican or Democrat, seen next to a tweet from either supporters too?
- throwaway290 3y agoIdeology is in the eyes of the beholder, not in the product or personal. Maybe you expect the beholder is perfectly informed, can distinguish an ad from a tweet in 3 ms and can override a million years of evolution through sheer will making neurons that fire together not wire together, but advertisers probably don't. And guess what they are the ones who got the money By the way, you really just compared being Republican or Democrat to being a Nazi or antisemite?