Exactly. The usefulness of criteria for predicting anything depends on both false positive and false negative rates, and this article doesn't seem to care about

Exactly. The usefulness of criteria for predicting anything depends on both false positive and false negative rates, and this article doesn't seem to care about false positives (what fraction of companies do trendy, visible ESG stuff but are also honest behind the scenes?) at all. Might as well add an 8th point, "Companies that sell a good or service", and really bring that false negative rate all the way down to zero.