I disagree. Instagram is not about making the photo production process easier. It's about making the photo consumption process easier, so that the photos you t

I disagree. Instagram is not about making the photo production process easier. It's about making the photo consumption process easier, so that the photos you take get more attention from others (and you have more fun). You could share your photos to Facebook or Twitter instead, but when users view their streams from those other sites, they're confronted with either a sea of text (Twitter) or a sea of mixed content in non-standard formats (Facebook). Catching up on your Facebook feed is impossible, so nobody does it. Twitter is a bit better because the posts are in a standard format, but still, reading tweets takes a bit of time. Contrast this with Instagram. I'm following over 200 people and I can catch up on an entire day's worth of photos in about 5 minutes. Because it's faster to view an image than read a tweet, and because of the standard post format, Instagram is literally the fastest way possible for me to see what my friends and family have been up to. To me, that's the real value of Instagram.