What I think many Instagram critics misunderstand, is that Instagram is not about the filters. Sure, they're added value for many people, but at some point they

What I think many Instagram critics misunderstand, is that Instagram is not about the filters. Sure, they're added value for many people, but at some point they'll go out of fashion, and I'm sure the people at Instagram know that damn well. The real value of Instagram is the social network behind it. Photos are the easiest way of sharing what you're doing. You don't need to write a word, you just hold out your phone, snap a picture and upload it. And from the other side it's exactly the same, you don't even need to read to know what your friends are doing, you just glance over the picture stream. Obviously you can do exactly the same on Facebook and Twitter, but by focussing on just photos Instagram has cut away all the clutter. And if you want to share what you're doing (or should I say seeing?) with friends who are not on Instagram, you can still flick the sharing switch.