4 ms·
Wait: margins on used games are higher than on new games?
by kghose 15y ago
Wait: margins on used games are higher than on new games?
- hythloday 15y agoYep. When I last looked at this, the margin for retailers of new AAA games is a couple of quid out of 40; the margin for used games is up to £10, and probably indirectly higher because you can choose e.g. how much stock you take of a poorly selling game.
- chollida1 15y agoI wouldn't be surprised at all. If a store buys back a used game at $5 and sells it for $20 they make $15. I forget the exact break down now, but I remember a new blockbuster brought in something like $5 a copy to the store, as the publisher, studio, console manufacturer, etc all need to be paid out of the new title's sale.
- teamonkey 15y agoIt's in the range of 50-100% margin for used copies, in the order of 10% for new. As a result they sell used titles very aggressively, selling used copies for only a couple of dollars less than new and actively persuading customers to choose a used copy instead of new.