You pay for ad impressions. Twitter calls it "Reach": https://business.twitter.com/en/help/campaign-setup/create-a-reach-campaign.html https://business.twitter

You pay for ad impressions. Twitter calls it "Reach": https://business.twitter.com/en/help/campaign-setup/create-a-reach-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a...