Their prime competitive advantage is their product and quality:cost ratio. For a product company, at least. If your business' primary competitive advantage is

Their prime competitive advantage is their product and quality:cost ratio. For a product company, at least. If your business' primary competitive advantage is that it gets ICs for 1c less/per thousand, your business is built on shaky foundations. One that you would still want to disclose during negotiations ("yeah, our product is the exact same quality as Widget Co; but we've found a supply for some internal parts at slightly below market value").