I've been pondering a thought that we need to stop treating racism as something like a witch hunt, and analyze it more like excrement. Not something that's limi

I've been pondering a thought that we need to stop treating racism as something like a witch hunt, and analyze it more like excrement. Not something that's limited to specific people, but rather something everyone has a bit of. Not something that can ever be eliminated, but rather it's everyone's responsibility to mitigate it. Anyone can get some on their hands by accident, laziness, or dealing with a problem. But you don't come out of the bathroom waving it around and expecting to be appreciated. And if a bunch of people started proudly declaring that they shouldn't have to wash their hands and generally validating each others' slobbery, they'd be rightfully shunned. This framing has some nice results like the contortions around "reverse" racism and the whitewashing of "positive" racism as "not racism" aren't necessary. If you're engaging in collectivism based on race, that's racism - regardless of whether your intent is "good" or "bad". And sometimes that's inevitable (cf "dealing with a problem"), but that doesn't mean it's ever something to really be celebrated. Back to the topic with that in mind - it's "a-ok" because the advertising companies are racist, as they've generally been. Group stereotyping is a deep part of human psychology and therefore a powerful marketing tool. The main things that have changed is what is considered aspirational and high class, and what is considered verboten.