I agree with you about limiting risk. But I believe that 'risk' is a highly relative term. Spending three months on a new idea and investing lets say 3,000 USD

I agree with you about limiting risk. But I believe that 'risk' is a highly relative term. Spending three months on a new idea and investing lets say 3,000 USD on this idea is ... 1. for the average employed office drone a huge risk (at least that's how he feels about it=>different value system) 2. for a first time entrepreneur a risk (and objectively higher than for 1 because this guy doesn't have any incom) 3. for a experienced entrepreneur its daily business and no risk at all The principle is just don't go all in but keep on doing and risking.