If you didn't have this level of price discrimination, wouldn't general ticket prices be more expensive? Why not a title of "Airline tickets have become cheaper

If you didn't have this level of price discrimination, wouldn't general ticket prices be more expensive? Why not a title of "Airline tickets have become cheaper through pricing efficiency." I think the bigger racket is loyalty programs, which are anti-competitive and give people a personal kickback for spending company money. It's not much different than a bribe.