What is a normal non targeted ad? If a feminine hygiene company has to show non targeted ads to 50% men, who benefits? They have to advertise more than twice a

What is a normal non targeted ad? If a feminine hygiene company has to show non targeted ads to 50% men, who benefits? They have to advertise more than twice as much, Facebook can't charge as much, and I get weird irrelevant ads that make my experience worse.