For everyone else, who were familiar with email and Flickr and hell, even blogs, all that is just noise. I agree, yet it seems that there are scores of others

For everyone else, who were familiar with email and Flickr and hell, even blogs, all that is just noise. I agree, yet it seems that there are scores of others for whom those other options were either unfamiliar or insufficient. It was cool to those for whom the really cool things about the Internet were just a bit out of reach (e.g. too geeky or obscure). The people who before Facebook would share photos by pasting them into a Word doc and E-mailing the resulting file. It became AOL for the 21C. and it had a ready audience.