"While the sphere looks fantastic now as a giant eyeball, emoji or pumpkin, this isn’t what the exterior will be ultimately used for. It’ll reportedly be used t

"While the sphere looks fantastic now as a giant eyeball, emoji or pumpkin, this isn’t what the exterior will be ultimately used for. It’ll reportedly be used to show ads, charging clients up to $650,000 a week. This makes it the most expensive billboard in the world." Putting a giant advertisement ball into a residential era of London sounds like a Black Mirror episode. Vegas, I get it, the entire city is an exercise in vice, light pollution, gauche architecture and terrible ways to spend money but you can't do that to London. I hope and think it's fairly likely whatever planning board is responsible doesn't actually wink this through.