This was the key quote from the article for me. The question is: How many of those 200,000 people are actually engaging with Everyme, rather than just ignoring

This was the key quote from the article for me. The question is: How many of those 200,000 people are actually engaging with Everyme, rather than just ignoring messages from the app? Cameron says it’s too soon to say, since not everyone is checking their email constantly.