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I wonder if MSG will concede and start building these spheres without the external screens. It seems like it would be much easier to get buy in from locals. I'
by matt3D 3y ago
I wonder if MSG will concede and start building these spheres without the external screens. It seems like it would be much easier to get buy in from locals.
I'm not sure how much they would lose on advertising revenue, but if they are trying to proliferate the sphere as a format, like IMAX, then it seems short sighted to force the external screens. After all very few places are as accomodating of in your face 24/7 advertising like Vegas.
- gizajob 3y agoThe whole point seems to be the screens though. Without that, it’s just a grubby expensive ball sitting there.
- fragmede 3y agoAre they not, or is it a money thing? Billboards are fairly ubiquitous.
- cainxinth 3y agoThe article said the Vegas Sphere plans to charge $650k a week to advertise on its exterior. Not to mention that just running other people’s ads on such a massive display is also effectively advertising the Sphere itself. That’s lot of cash and marketing reach to give up. I assume they will expend a lot of money lobbying to get their way before they consider going without the external LEDs.