The #1 "low-hanging-fruit" place to find additional revenue is from existing customers - getting people to trust your brand, enter their CC once, etc is much ha

The #1 "low-hanging-fruit" place to find additional revenue is from existing customers - getting people to trust your brand, enter their CC once, etc is much harder than getting them to do it a second time. Kickstarter feels like a social-network of BUYING enthusiasts - it's a brilliant ecommerce model - get the product nodes to do your marketing for you, then enjoy the network effect of retaining those buyers as your own customers.