I think that there is a very strong emotional bond involved when programmers create a product that they think is the best. This is because they have both the cr

I think that there is a very strong emotional bond involved when programmers create a product that they think is the best. This is because they have both the craft and the vision - these are critical components for success. Rokhyakebe in your suggested model marketers will have the vision and not the craft and programmers will have the craft and not the vision.