The answer is mandatory licensing. Maybe permit some limited ability to offer a very narrow window of exclusivity (weeks, not years) in exchange for getting a

The answer is mandatory licensing. Maybe permit some limited ability to offer a very narrow window of exclusivity (weeks, not years) in exchange for getting a lower rate later (because we should treat attempts to wall off parts of shared culture as a an antisocial act, rather than a nifty business model.) Every platform can have everything, at a predictable standardized rate card, so they can compete on their own merits: * We have the best CDN/apps/software support * We have a better recommendation/discovery experience (which could include "positive curation" like "we could license everything, but our niche is Namibian Sitcoms From 1983, so we won't") * We'll cut corners (lesser encoding quality to save disc/bandwidth, or no bespoke speculative content creation) to deliver the cheapest possible experience. The "content people" and "tech people" come from different universes with different skills and expectations, and having to wrangle the two into individual platform teams helps nobody.