If you run a social media site and you want mainstream businesses to advertise alongside posts on your site, you have to engage in content moderation. It’s hard

If you run a social media site and you want mainstream businesses to advertise alongside posts on your site, you have to engage in content moderation. It’s hard, but advertisers demand it. Minimally, you must identify content of the type that advertisers don’t want to be associated with. As to where you draw the line, it’s defined by advertiser preferences. I think YouTube’s ‘advertiser friendly content’ guidelines are a solid model. They have been evolving over time, and they provide substantial detail about the kind of content that is (and that isn’t) considered advertiser friendly.