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Then they should price them with smaller margins and make it up with volume.
by candiddevmike 3y ago
Then they should price them with smaller margins and make it up with volume.
- ghaff 3y agoAlthough it's certainly not always the right strategy, it's certainly a valid strategy to serve a smaller number of relatively price-insensitive customers (and provide them with ancillary services/high-touch sales/etc. that they want). The fact that you may not personally be on the market for that sort of thing doesn't mean there isn't a market.
- bandrami 3y agoIn particular think major regional non-technical companies, like grocery store chains or logistics companies or hospital networks. Beyond basic help desk support none of their IT is in-house and they don't want it to be in-house any more than an IT company wants to run an MRI machine for its employees, so they have dedicated a block of money to making that problem go away and don't really care how much it all costs as long as it comes in under that line.