It matters for the same reason that ads work- subconsciously. Seeing an Apple ad next to racial slurs means you are more likely to think of racial slurs when yo

It matters for the same reason that ads work- subconsciously. Seeing an Apple ad next to racial slurs means you are more likely to think of racial slurs when you think of Apple, or Apple when you think of racial slurs. Apple obviously doesn't agree with or are they responsible for those views but we can't change how human minds work. At the end of the day they do not want the association in people's heads.